Patient Search Intent Insights

Understand how patients actively research health conditions across decision stages and treatment journeys

Problem

Surveys and focus groups miss what patients actually want

Traditional research methods capture stated preferences, not revealed behaviour. Patient Search Intent reveals what people are actively researching—their real information gaps, decision triggers, and the language they use when seeking answers.

Delivered

Comprehensive reports on aggregated patient search behaviour

You receive detailed analysis of search trends across conditions, segmented by decision stage and intent. Our reports include actionable findings on information gaps, emerging concerns, and the specific language patients use when researching treatment options and support.

Audience

Built for brand, medical, and strategy teams

Patient Search Intent serves pharmaceutical, biotech, and healthcare organisations where brand, medical, market access, and strategy teams need evidence of what patients are actually researching. This is insight for decision-makers who require clarity on patient behaviour, not assumptions.

Pricing

Engagement models

We believe in transparent pricing
Choose the scope and depth of analysis that matches your needs.

Basic
Single condition analysis
$2,950
not including GST
Includes
Aggregated search volume data
Decision stage segmentation
Patient language analysis
Twelve month trend view
Executive summary report
Patient Journey Insights
Advanced
Multi-condition comparative analysis
$4,995
not including GST
Includes
All Basic features
Multiple condition comparison
Long-Tail analysis
Competitor search analysis
Multi year historical analysis
Detailed methodology documentation
Custom data visualisations
Patient Journey Insights
Quarterly update option
Comparison

How we differ from traditional methods

Patient Search Intent captures revealed behaviour. Traditional research captures stated preferences. The difference matters when making strategic decisions.

Capability
Patient Search Intent
Social Listening
Traditional Market Research
Primary data source
Search behaviour
Social Posts
Surveys, Interviews
Captures revealed behaviour
(not stated)
Identifies unprompted information needs
Shows language patients actually use
Captures decision stage progression
Near real time insight
Scales across conditions

Ready to understand patient research

Let us show you what decision-grade insight looks like in practice.